One of the most difficult things about designing a modern website is figuring out how to balance search engine optimization (SEO) with how to make it look good. SEO website design is both a chance and a problem. The goal of every website is to be at the top of search engine results pages (SERPs). At the same time, every web manager wants a website that looks good and has a good user experience. If you want to be good at web design, you have to ensure that SEO and SERP optimization work well with a good interface.
Tighten up the design.
One of the easiest ways to make a well-designed website work better with better SEO is to make sure the website design is better. Less complicated web designs make it easier to focus on the important things for search engine optimization. For search engine bots to index your website, DIV and H1 elements make it easier for them to do so. Your site should get along with Googlebot if you make it easy to get around.
This makes the design look cleaner and less cluttered. As a bonus, this also makes it easier for people to scan and understand your site. Try to picture some of the best websites out there. Think about how Google's home page looks. Or, think about how easy it is to quickly scroll through a Twitter feed. This is what a good website should try to look like. An internet site should be complex enough to do its job, but not so many things get in the way of that job.
To get good search engine rankings, you should make your
There is a tendency to think that good-looking graphics and good SEO can't work together. People still use JPGs to store complicated graphics that don't do anything for SEO. This can do a lot of damage, especially when JPGs are used in the headers of a page on a website. Google likes signals that show up near the top of a page because it thinks they are more important. This is a bad idea to use that time to do fancy graphics work.
If your website has many make-up on, don't make it look like a bare-faced person in the sun. With the rise of web fonts, it is now possible to put beautiful graphics into SEO-friendly elements, like the H1 tag. There's no need to make a deal, and add the H1 tag to the page. Then, use web-fonts to make it look good. You get to keep your beautiful, graphics-heavy design. And now, you can get all the benefits of well-placed headers for your site's SEO. It's a good thing.
Expandable things
With the rise of JavaScript-based website design, it is possible to make quick interfaces that work well for SEO. You can now hide text in expandable elements that allow you to show the content to search bots without slamming your users with pages of text. When a search engine sees the hidden DIV, it will see the content inside. The user doesn't see the content until he clicks on something to bring it up on the screen.
Conclusions
SEO and good web design can be brought together to make a site look good. SEO and design can work together if you use the right DIV and H1 tags, some JavaScript, and a few web fonts. The next time the designers and the SEOs fight, keep in mind that there is no need to settle.
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