I was sending emails to people who didn't sign up for them.
Marketing automation is when you get permission-based emails. That means you send emails to people who let you send them information. Your contacts can permit you if they agree to use your system, so you can ask them to do so. If you want to use your marketing automation system, you can't import a list or manually add people to it because that's against spam rules. If you do this, even people who let you can be harmed by it even if they let you.
Not Keeping a List of Active Contacts
Even after you get someone to sign up, you need to keep them going. Every week, you need to send them emails with relevant content that they can read and act on at least once a week. Otherwise, they might forget about you and not open the few emails you send them. Over time, they may not be as interested in your emails, hurting the whole database's email delivery. A re-engagement campaign is a good way to get people who haven't opened your emails in a while to do so again. They tell you if they want to stay on your list or not so that you can keep your contact list the same and clean.
Measures that don't make sense
Marketing automation lets you see how well your campaigns work. All of this includes opt-ins and sales conversions, email open and click rates, landing page visits (how many people came to the page), sales and ROI.
You can, however, misinterpret the true results if you pay too much attention to the wrong things. For example, you might have two campaigns, but one of them has a lot more open rates and fewer click rates than the other. But if you look at click to open rates, you can see a very different result. Therefore, before starting each campaign, it is important to know which metric you will be looking at to see if it was a success.
Don't Split Test Campaigns.
Many things make campaigns unique, such as how many people and what kind of content they have. To find out what works, split testing campaigns are the best way to do it. When you split test, you should only change one thing at a time, like the headline, price or design. The campaign that wins is a new way to run things. Then, you can compare other campaigns to the control group and see how they do.
Having a Certified Consultant on Your Team is not a good thing.
Marketing automation is both a skill and a science, so it's both art and science. Another benefit of having an objective mindset is that it isn't biased toward the company or the thing you want to buy. You should have an independent consultant who knows how to use marketing automation software on your team so that you don't have to do all the work yourself. To develop a strategy and build a unique automation system for your business. Plus, it would help if you taught your staff how to use the system.
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