You need to figure out who you want to reach when you start marketing. It would help if you also had their contact information and what you wanted to say to them.
When you use technology and software to make these steps easier, you call "Making Marketing Automation."
Because business software helps you do many different things, some or a lot of your marketing tasks are done automatically by a software or app. This is called marketing automation.
It was the start of Marketing Automation.
There were still many people who didn't know much about computers or the internet back then, so marketing companies would make a long list of people who might be interested in their products and send them the same letter repeatedly. It was then that someone came up with a way for people to spend a lot of emails at once.
We can call this the first step in Marketing Automation because the system had already automated one part of the marketing campaign. There was no longer a need to send each one by one. One-click did the job. Though you had to make a list of all the email addresses first, writing the same email for each person was scrapped.
From then on, people have just kept building on the same idea. They have turned more manual steps into automated ones, and more repetitive tasks that executives used to do have become automated.
To send a message today, you don't even write one word. You don't even enter each person's email address one by one or hit send when you're done.
How? Some types of mail have ready-made formats that you can use for free. Next, make the body of your email look like that one. As the last step, some services will give you a list of email addresses that belong to the domains you need. When you're on an email client, you can set it up so that your emails will be sent even if you're not around. See? Nothing is written down, but you have sent thousands of emails with just a few clicks of the mouse.
If you send emails that have already been made, they won't get very many people to buy from them. Yet, it shows how far marketing automation has spread and how much it has changed. You only have to tell the software what you want to do, and then everything is done for you.
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